YAKULT(Client from 2002 to present)
Challenge:
To launch a campaign that would induce trial among non-consumers and increase frequency of consumption among current consumers.
LAUNCH CAMPAIGN: “OK ka ba tiyan? Yakult Everyday, Everyday OK!”
Catalytx was involved from consumer research, product positioning development, merchandising materials, and advertising campaign.
Result:
After 23 years of unexciting sales growth, Yakult has grown more than 7 times its 2002 sales level. In spite of numerous attempts by multinational brands to enter the category, Yakult continues to be the undisputed No.1 Cultured Milk Drink.