WOW MAGIC SING(Client from 2006 to 2008 ; 2017 to present)

Challenge:

To launch an advertising campaign to differentiate and create preference for Wow over its competitor of the same product.

LAUNCH CAMPAIGN: “Wow Country” with Regine Velasquez

Catalytx conceptualized and developed an ATL campaign that hyped its partnership with the Department of Tourism’s “Wow Philippines” campaign.

Result:

Wow Magic Sing became the No. 1 videoke brand and was the preferred Magic Sing brand, outselling its targeted competitor 3 to 1.