UNIQLO(Client from 2012 to 2014)
Challenge:
Ensure a successful launch of the first store in the Philippines at SM Mall of Asia amidst well-entrenched local and international fashion retail brands.
LAUNCH CAMPAIGN: “From Tokyo to Manila.”
Launched an aggressive marketing campaign that included mall activation and heavy merchandising within SM MOA, Influencers’ engagement, transit ads, billboards, print, PR and a mobile app-based promo.
Result:
Topped all Uniqlo openings worldwide by breaking records for the first week of opening.