THUNDERBIRD ENERTONE(Unahco, Inc., Client from 2000 to present)

Challenge:

To launch a new product in the gamefowl maintenance feed category. The maintenance period is the longest stage in a gamefowl’s feeding life.

LAUNCH CAMPAIGN: Enertone, the first ready-mixed maintenance feeds. “May laban o wala, laging handa.”

Catalytx was totally involved from product research, consumer insighting, product concept/development, brand name creation, packaging design to its advertising campaign.

Result:

Enertone continues to be the biggest brand within the Thunderbird portfolio, contributing at least 35% of Thunderbird sales.