OROCAN(Ashlar Industrial Corporation, Client from 2000 to present)

Challenge:

To launch a campaign that would create awareness that Orocan was more than just “timba”.

LAUNCH CAMPAIGN: “Nangunguna Sa Tibay!”

Catalytx works as a true seamless partner in the launching of their new products - from consumer research, product development, to marketing communication.  Products like Caha De Oro cabinets & drawers, Kitchen Queen dishes & utensils organizers, Ricegard rice dispenser, and Koolit jugs & icebox

Result:

Orocan remains the No.1 brand in the plastic durables category. Today, Orocan = Plastic.