LOLA REMEDIOS(Kino Philippines, Client from 2012 to present)

Challenge:

To develop and launch a food supplement product for Kino Consumer Phil, a personal care company. This was their first foray globally to enter the Food Supplement category.

LAUNCH CAMPAIGN: “Remedio sa Lamig.”

From a product concept, Catalytx was involved in the total development and launching of the brand. From consumer research, taste tests, to brand name and packaging design, to its advertising launch.  

Result:

Lola Remedios is now the No. 1 food supplement in its category and has built strong equity for “Lamig” and its symptoms.