HUNT’S PORK AND BEANS(Client from 2017 to present)

Challenge:

Reinvigorate Hunt’s by repositioning the brand, to bring back lapsed users and attract new consumers.

LAUNCH CAMPAIGN: “Veggie Yummy. Veggie Good.”

Catalytx was tasked to develop a new positioning for the brand to make it beyond  a recipe ingredient, and develop an ad campaign for its launch.

Result:

The campaign resulted in significant increase in sales, and Hunt’s is now a regular item in consumers’ grocery baskets.