GOYA CHOCOLATE BAR(Delfi Foods Inc., Client from 2008 to present)
Challenge:
To relaunch Goya chocolate bar after years of hiatus as a result of being deprioritized by Nestle, which had its own brand to promote. The company was bought by Nestle for its manufacturing capability to produce its own brand.
LAUNCH CAMPAIGN: “Enjoy Life. Enjoy Goya. ”
Catalytx was involved in the rebirth of Goya: from product improvement to new packaging designs.
Result:
The launch campaign gained traction for the brand and started to grow it exponentially. By 2017, Goya attained the no.1 position in the chocolate bar category.