Gardenia (Client since 2000 to present)
Challenge:
To launch a marketing campaign that will propel Gardenia towards its ambition to become the dominant leader in the bread category, and synonymous to bread in the minds of the consumer. As of the end of 1999, Gardenia was a little known brand with less than 1% market share.
LAUNCH CAMPAIGN: “Masarap Kahit Walang Palaman.”
As Gardenia’s seamless partner, Catalytx worked hand-in-hand with the Client in all the 4Ps of marketing.
Result:
By 2005, Gardenia became the No. 1 in the category. By the end of 2019, sales had grown more than 500 times its volume in 1999. Today, Bread = Gardenia = Bread.