CHOOKS-TO-GO(Bounty Agro, Client from 2008 to 2013; 2018 to 2019)
Challenge:
To launch a take-out concept for oven-roasted chicken. This was their venture into cooked chicken from live and dressed chicken. (Price fluctuation of live chicken drove them to consider selling cooked chicken.)
LAUNCH CAMPAIGN: “Nasa manok ang sarap, wala sa sauce.”
Catalytx was tasked to develop a product positioning to differentiate from the leading brand, a cut-through brand name and an advertising campaign to launch the concept.
Result:
After a series of successful ATL and BTL campaigns, Chooks-to-Go is now the leader in the take-out roasted chicken category, with more stores than its two closest competitors combined.