Our ultimate goal
is to help our clients
build their brand and
grow their business
by being their
seamless partner.

Richard G. Yang
President & Managing Director

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Catalytx is one of the Philippines' top
local agencies
— having retained its pioneer
clients while steadily acquiring new alliances
over the years.
Established in 2000, Catalytx set out to be what many agencies
refuse to be: an agency designed for clients first and foremost.
This it aimed to realize via establishing “heroic” standards for
client service, understanding and constantly monitoring the
marketing landscape, and developing incisive strategic platforms
from which fresh and relevant creative ideas can spawn.
 Our Team  
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Our Team
Today’s team at Catalytx is a mix of veterans who have fostered and now maintain the agency’s enduring relationships, and new blood that helps the company evolve and keep apace of changes in the industry.


Click on image for profile.        



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In July of 2010, Catalytx’ parent company,
Onnekas Holdings Inc., formalized its
partnership with Asatsu-DK Inc.
(ADK),
Japan’s third largest advertising agency.


With this, both Onnekas and Catalytx’ sister agency Integra
incorporated the name “ADK” to their own, and today are
known as ADK-Onnekas and ADK-Integra, respectively.

An affiliate of marketing communications giant WPP, ADK ranks
tenth among the largest marketing organizations in the world, and
operates 80 offices in 20 countries worldwide. Its client roster
includes many of Japan’s global brands -- Honda, Toshiba,
Suzuki, Mitsubishi, among others.
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Our Related Companies
Catalytx is the founding agency of the ADK-Onnekas Group of Companies,
which now includes specialist agencies Creative, Digital, PR, Merchandising
and Transit Advertising.




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Our Services

Advertising & Beyond

- Strategic Marketing Consulting
- Communications
  Strategy Development
- Media Agency Management
  and Coordination
- Research Management
- Account Management

Mass-Based
Brand Building

- PR and Publicity
- Brand Activation
- In-store Merchandising
- Out-Of-Home Advertising

Engagement
and Digital

- Digital and Social
  Media Management      

Creative Services

- Traditional
- Non-Traditional

 See Our Clients  
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Our Clients
At Catalytx, we focus on our clients‘success. We believe that
is reflected in the work that we’ve done, and will continue to do.
   
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Get in touch. Find out how we can be
a catalyst to your success.
9th Floor, Raffles Corporate Center
F. Ortigas Jr. Road, Ortigas Center
Pasig City 1605, Philippines

info@catalytx.com

+632.914.9000 loc 102

+632.914.9001

 Send a Message  
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RICHARD YANG

President & Managing Director



With over 3 decades of solid marketing and management experience here and abroad, Richard’s strategic marketing approach to advertising has been many a Catalytx client’s “ace up their sleeve.”

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ROBERT HARN

Executive Director
Strategic Business Unit I



After more than 20 years building brands from the creative end, Robert now lends his collaborative skills to the tmanagement of some of the agency’s key pioneer accounts.

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KARINA SANTILLAN

Executive Director
Strategic Business Unit II



Once a creative force behind some of the country’s largest advertisers (Jollibee Foods, Unilab, Mead Johnson Nestle), Karina is now building a new portfolio – this time of successful campaigns and satisfied clients.

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BEVERLY SORIANO-LIM

Executive Director
Strategic Business Unit III



Before joining Catalytx in 2002, Baybs honed her client service savvy handling the likes of Fortune Tobacco, Nestle, and Johnson & Johnson. Little wonder, then, why she is comfortable driving many of the agency’s blue-chip accounts.

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CHRISTIAN MA. GUERRERO

Executive Creative Director



Cats has won local and international awards for advertising, direct marketing and activation campaigns. Having been a general manager and managing director in his past two agencies, the client-oriented culture at Catalytx suits him just fine.

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PATRICIA VILLAMOR

Executive Director
Strategic Planning



Isa draws from her many years as an account management head, as well as from the numerous brand planning successes she’s had handling FMCG brands for Unilever, Johnson & Johnson, and Unilab.

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MARY GRACE CHIONG

Executive Director
Marketing Support Services



Tejie’s various functions and roles in Catalytx – from research, to media, PR and activation – reflect her extensive experience in both advertising and marketing.

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MARITES ROTAQUIO-GUEVARRA

Executive Director
Finance & Administration



“Employee No. 3” Tess is responsible for managing the wealth of the agency: its finances and its people. She has been instrumental in keeping Catalytx sound, solid, and profitable.

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